Useful book for CPAs who want to increase personal marketing power:

Today's business arena requires more than technical proficiency for CPAs. You need solid people skills and an entrepreneurial attitude to make a significant impact on practice development and your career direction.

Increase Your Personal Marketing Power: Relationship Skills for CPAs describes how you can make a positive impression on others, gain new skills for creating quality relationships, and position yourself to benefit both your career and firm. This valuable resource shows you how to evaluate, plan and execute individual marketing strategies and build interpersonal relationship skills.

Click here to learn more about this book (1mb pdf).

Useful links when traveling abroad or welcoming international guests:

http://travel.state.gov/travel_warnings.html
The US Department of State-Bureau of Consular Affairs offers consular information sheets on every country as well as travel warnings and public announcements to alert travelers to potential problems.

www.feer.com
This interactive edition of the Far Eastern Economic Review contains current articles and extensive archives, which can be searched by country name, industry, topic or issue date. The Review covers political and economic issues throughout Asia.

www.executiveplanet.com
If you're interested in doing business with major US trading partners without insulting other business people or creating a cultural crisis, check out the information on this site.

www.businessculture.com
Here you'll find a series of reports on business customs, etiquette, cross-cultural communication, proper gifts, negotiating tactics, business culture, manners, business entertaining, and much more.

www.lonelyplanet.com/destinations
Search of countries give you a brief overview of travel requirements, facts, events, exchange rates, costs, and links to other helpful information. Go to their "postcards" section for additional information.

Useful books to help build social and personal marketing skills:

LETITIA BALDRIGE'S NEW COMPLETE GUIDE TO EXECUTIVE MANNERS, Letitia Baldrige, Rawson Associates, New York, 1993.

THE ETIQUETTE ADVANTAGE IN BUSINESS, Peggy Post & Peter Post, Harper-Collins, New York, 1999.

COMPLETE BUSINESS ETIQUETTE HANDBOOK, Barbara Pachter & Marjorie Brody, Prentice Hall, New York, 1995.

THE COMPLETE IDIOT'S GUIDE TO BUSINESS ETIQUETTE, Mary Mitchell with John Corr, Alpha Books, Indianapolis, 2000.

BUSINESS ETIQUETTE FOR DUMMIES, Susan Fox with Perrin Cunningham, Hungry Minds, Inc., New York, 2001.

EMILY POST'S ADVICE FOR EVERY DINING OCCASION, Elizabeth Post, Harper-Collins, New York, 1994.

DO'S AND TABOOS AROUND THE WORLD, Compiled by The Parker Pen Company, The Benjamin Company, New York, 1985.

DO'S AND TABOOS OF HOSTING INTERNATIONAL VISITORS, Roger Axtell, John Wiley & Sons, New York, 1989.

GESTURES: THE DO'S AND TABOOS OF BODY LANGUAGE AROUND THE WORLD, Roger Axtell, John Wiley & Sons, New York, 1991.

PUT YOUR BEST FOOT FORWARD: ASIA, Mary Murray Bosrock, IES, St. Paul MN, 1994.

PUT YOUR BEST FOOT FORWARD: EUROPE, Mary Murray Bosrock, IES, St. Paul MN, 1994.

PUT YOUR BEST FOOT FORWARD: MEXICO/CANADA, Mary Murray Bosrock, IES, St. Paul MN, 1995.

KISS, BOW, OR SHAKE HANDS: HOW TO DO BUSINESS IN SIXTY COUNTRIES, Morrison, Conaway & Borden, Bob Adams, Inc., Holbrook MA, 1994.

WHEN BUSINESS EAST MEETS BUSINESS WEST, Christopher Engholm, John Wiley & Sons, New York, 1991.

DOING BUSINESS IN ASIA'S BOOMING "CHINA TRIANGLE', Christopher Engholm, Prentice Hall, New Jersey, 1994.

CHINESE ETIQUETTE & ETHICS IN BUSINESS, Boye De Mente, NTC Business Books, Lincolnwood IL, 1995.

JAPANESE ETIQUETTE & ETHICS IN BUSINESS, Boye De Mente, NTC Business Books, Lincolnwood IL, 1993.

KOREAN ETIQUETTE & ETHICS IN BUSINESS, Boye De Mente, NTC Business Books, Lincolnwood IL, 1994.

FROM DA TO YES: UNDERSTANDING THE EAST EUROPEANS, Yale Richmond, Intercultural Press, Yarmouth ME, 1995.